Care Ambulance Service came to us in need of a branding change. We set out to create an entirely new and consistent image for Care Ambulance.

We began by working on their print materials and corporate identity. We updated their logo, which we featured on their new stationary supplies and business cards. A capabilities brochure was necessary due to the ever-changing medical field and the endless paperwork involved with running a private ambulance service. Working with the client, we developed a tagline for branding: "In times like these, count on Care!"

In addition to the new print materials, we created a website with which hospitals, nursing homes, dialysis units, and other clients could make reservations online. A CD-ROM was also developed to promote Care in their local market. This disc featured a professional video presentation, rates of different medical providers, information about Care Ambulance Service, and a link to the new website. These contemporary and high-tech additions to their campaign set them above and apart from their competitors in their market.