Danone, Inc. in France and Dannon, Inc. in the USA sponsor The Danone Nations Cup in Paris every year. With teams from all over the world participating, Dannon needed to get a direct marketing piece out to the coaches, players, parents, and the media in the United States. Traditionally, letters were created to distribute this information to the media and the participants.
As a more exciting and contemporary alternative, we created an interactive CD-ROM which combined information for coaches, players, and the press. We also created a business card CD-ROM that included information about the tournament and video games for the players. Dannon was thrilled by the upgrade and we will be continuing to use this format for years to come. Not only did it save money- it saved time.